E713 | Marta Sjögren, Paebbl on Scaling Carbon-Storing Materials Through Capital and Industrial Alignment

Europe’s industrial future will be defined not by ambition, but by execution.In this episode, Marta Sjögren (Co-Founder & Co-CEO, Paebbl) joins Carmel Rafaeli (Founding Partner, The Table) and Andreas Munk Holm to explore what it really takes to build and scale deep tech companies in Europe.Paebbl is turning captured CO₂ into permanent mineral form—replacing emissions-intensive materials like cement while removing carbon from the atmosphere. But as Marta explains, the real challenge isn’t just scientific. It’s aligning capital, timing, and conviction.They discuss:– Why deep tech companies fail (and it’s rarely the tech)– Fundraising as a system of signals, not storytelling– How to evaluate investors beyond capital– Designing capital stacks for industrial scale– Why rounds stall—and how to build real momentum– The role of co-CEO leadership in complex companiesThe conversation also highlights the structural funding gap for women-led climate ventures—and how The Table is working to change it.This episode is part of Leaders Shaping a Resilient Planet, spotlighting founders building Europe’s industrial future with discipline, depth, and long-term conviction.Listen now and follow for more.