E743A - James Hipkin - How to Master Digital Marketing and Build Lasting Customer Relationships for Small Businesses

Welcome to another episode of Hacks and Hobbies! Today, we’re joined by James Hipkin, a marketing veteran with over 40 years of experience helping businesses connect meaningfully with their customers. From leading global initiatives for brands like Apple, Visa, and Toyota, to empowering small and medium-sized businesses with AI-driven marketing tools and website solutions, James brings a wealth of knowledge to the table. In this episode, you’ll hear how James transitioned from the world of rock and roll to ROI, the lessons he learned working with some of the world’s biggest brands, and how those principles can help your business thrive. We’ll dive into the importance of owning your digital assets, building customer loyalty, and crafting the right message for the right audience at the right time. Whether you’re a startup or an established business, get ready for actionable insights and inspiring stories that will help you master digital marketing. Let’s get started!Where to reach Our GuestFacebook: https://www.facebook.com/inn8lyInstagram: https://www.instagram.com/inn8ly/Twitter:Inn8ly – https://twitter.com/inn8lyInn8ly: https://inn8ly.com/James: https://twitter.com/jhipkinLinkedin:Inn8ly – https://www.linkedin.com/company/inn8ly/James – https://www.linkedin.com/in/jameshipkin/3 Hacks to take away Leverage Big Brand Strategies for Small Businesses: Principles like “the right message to the right person at the right time” and understanding your best customers can be applied to businesses of any size to drive real results. Own Your Digital Assets: Relying solely on social media or third-party platforms is risky—owning your website and email list ensures you maintain control over your customer relationships and business continuity. Focus on Solving Real Problems and Building Loyalty: Small business owners should deeply understand their customers’ true needs, provide solutions that address those needs, and prioritize building long-term loyalty for sustainable growth. Connect with our Host JunaidWant to be a guest on Hacks and Hobbies – Passion to Profit Stories?Send Junaid Ahmed a message on PodMatch, here: https://www.podmatch.com/member/hacksandhobbies📖 Check out Junaid's book on Home Studio: https://homestudiobook.com 🔗 Find me on LinkedIn: https://linkedin.com/in/superjunaid 🎙 Wanna be a guest? Apply on PodMatch: https://www.podmatch.com/member/hacksandhobbies📖 Home Studio resources: https://homestudiobook.com🔗 LI: https://linkedin.com/in/superjunaid Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.