E75: All models are wrong #3 Daniel Kirschner

Today’s podcast is the latest episode of in our series on the past, present and future of digital strategy. You can find the other episodes via our website unoffiicalpartner.com or your preferred podcast app.Everyone’s got the memo on digital transformation, and we’ve heard from strategists about the why it’s such a priority for virtually every business in the sport sector.But we don’t often talk about how it all works in practice. How do you make sense of the what is quite often a chaotic social media environment, where you've got event holders, teams, leagues and players all trying use the same channels to reach an audience and build their brands across social media.So I asked the Unofficial Partner WhatsApp group whose opinion they took seriously in this space, and several of them mentioned Greenfly, which is a Santa Monica based tech company that was co-founded by today’s guest Daniel Kirschner and his cousin Shawn Green, the former LA Dodgers baseball star.We talk about what Greenfly does, and then got in to the broader questions that face everyone when they try to build a coherent story on social media.If you enjoy the Unofficial Partner podcasts, please take the time to rate and subscribe via iTunes as it helps other people find us, and you can sign up to our newsletter, again via the website.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.