E75: Pete Mohr - How to Build a Story That Resonates With Your Customers

Pete is a business coach and speaker, working with business owners, entrepreneurs and store owners to help them stay accountable and to achieve entrepreneurial success.  In this week’s episode, Pete talks all about storytelling in a business context, why it’s so important for brands to get to the heart of their story and his framework for nailing this. He also explains how he works with clients to get their story to stick, and shares his top tips for when you’re struggling to get your audience to resonate with your brand.  Pete explains some of the mistakes businesses make when it comes to storytelling and how to overcome them, the most common being not being clear enough with what you want your target audience to do, as well as overcomplicating your language.  Join us on this episode as Pete shares some of his favourite resources for building your brand’s story and explains exactly how this can help your business grow.