E75: Using Facebook Ads To Expand Our Content's Reach With Gavin Bell

Gavin Bell is a Scottish entrepreneur, vlogger and speaker. He runs Blue Cliff Media which is a Facebook ad agency. He is often regarded as one of the world's leading Facebook advertising experts.   Quotes To Remember: "Marketing 101 is the right message to the right person at the right time." "We are all consumers when we go to Facebook ourselves." "When you are setting up a campaign, the way to do it so that you can't fail is by testing different audiences." "I think we are all bound by this thing called ego." "We are scared of what people may think." "Our ego can be a really powerful thing but at the same time it can holds us back." "Everything, despite how bad it is, is part of the journey."   What You'll Learn: What are the things to focus when promoting using Facebook? Sending advertisements to the right people How to make Facebook advertisements profitable How to optimize advertisements for a lower cost   Key Links From The Show: Blue Cliff Media Gavin's Site Gavin's Twitter Gavin's Facebook Gavin's Instagram Scott's Bass Lessons Site Scott's Bass Lessons YouTube Channel   Recommended Books: How to Win Friends and Influence People by Dale Carnegie Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk The 4-Hour Workweek by Timothy Ferriss