E76: Jeff Sawyer Lee - How to Scale Your Brand by Focusing on Performance Marketing

Jeff Sawyer Lee is the Co-Founder of FitTrack, a modern health management ecosystem. From the outside looking in, Jeff had a dream career. However, his six-figure banking job left him feeling unfulfilled so he decided to enter the world of entrepreneurship to find more purpose in his life.  In this episode, he shares how he scaled his business without focusing his budget on brand marketing. He shares FitTrack’s mission and how he bounced back from failure. He discloses his secret for growth and why you need to A/B test everything to understand your customer. Find out how Jeff creates SMS campaigns that sell more products than email marketing, with a staggering 65% open rate. He discusses the power of personalisation and how to truly delight your customers. Jeff shares his positive outlook and how a growth mindset is pivotal for success in the fitness industry. This podcast is full of advice and implementable tips to make your business more customer-focused. Listen now!