E77: Andrea Guadalupi - The Key to Customer Retention in the Health and Fitness Industry

Andrea is the Head of eCommerce for the hugely successful health and fitness app Tone & Sculpt, which provides a fitness community and workout plans specifically for women. Andrea has been responsible for the huge growth of the Tone & Sculpt app and has been working to suit the ever-changing demands of the health and fitness industry, particularly throughout the pandemic.  Whilst up against major competitors like Peloton, Andrea explains how having such a specific target audience, and building a tight knit community around that is what has really given Tone & Sculpt it’s edge. In this episode he discusses how this laser focus is one of the main reasons for such high customer retention rates, and what you can do in your own business to achieve this as well.  He also talks about the things they’ve been doing as a business that have been the most successful over the past 18 months, what types of data they use to influence their biggest decisions, and with so many areas to coordinate, Andrea shares how he prioritises his task list on a daily, weekly and monthly basis.  If you’re running a business powered by a subscription model, or work within the health and fitness industry, then listen to this episode for great tips on how to stand out in a saturated market and how to boost your retention.