E77: What happens now

Today we ask what’s going to happen next? What should we all look out for as, when or if things return to whatever normal looks like post-covid. To help answer the question, we asked James Toller and Rob Pope of Mallory Group to give us some clues. Rob, James and Ross Collett of Roco Communications have pooled their knowledge working both in Europe, the USA and Asia and have written a white paper under the heading of There's a New Normal Coming for Sports Rights Holders - Are You Ready? which is available free via Mallory Group’s website. So we use this as a starting point for a conversation which is I think relevant to everyone who touches sport, from top to bottom.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.