E78: How I Would Start a Mortgage Tech Business TODAY

What this episode covers

In this episode of Mortgage Tech Talks, I’m pulling back the curtain on everything I’ve learned building BluMortgage—and what I’d do differently if I were starting from scratch today. I’m walking you through how I’d think about:→ Building a simple, addictive product→ Structuring a freemium model→ Leveraging referrals over paid ads→ Using AI (the right way)→ And why simplicity always wins Whether you’re in mortgage tech or any kind of SaaS, this episode will give you a fresh framework to think about how to build and scale your next product. 👇 Full timestamps below — enjoy the episode and leave a comment if you’d take a different approach! Timestamps:00:00 — Why AI should not be forced into your product01:00 — If I launched a new mortgage tech company today02:10 — The 3 key lessons from building BluMortgage04:00 — What should your product actually offer?06:00 — How to make your product simple and addictive09:00 — Why onboarding should feel as seamless as Facebook or TikTok11:00 — How to improve your product without feature bloat12:30 — Why simplicity is harder than complexity14:00 — How I’d market the product (freemium + referrals)15:45 — How to drive viral referrals inside your app16:50 — Why trade shows and in-person events still matter17:45 — The right way to use AI inside your company19:20 — Final thoughts + a challenge for you 👍 If you enjoyed this episode, hit Subscribe for more weekly insights from the world of mortgage tech and SaaS. #MortgageTech #SaaSBusiness #FinTech #BluMortgage #AIInBusiness

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