E79 | How to use Artificial Intelligence to Analyse Qualitative market research

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Sidi Lemine, Founder & CEO of Jade Kite, to discuss how AI can be leveraged to analyse qualitative market research more efficiently.   He shares how Jade Kite uses techniques like text analysis and emotion recognition to reduce timelines for qualitative projects from months to just days. He also describes their predictive swarm intelligence platform that can accurately forecast events from elections to horse races. By combining AI and human insights, Jade Kite delivers quantifiable results from qualitative data, helping companies gain competitive advantages.   In this episode you will learn: How AI speeds up analysis of qualitative data How existing data and AI replace new primary research How qualitative research can become faster and lower cost Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ To learn more about Sidi’s work with Jade Kite, head to their website: https://jade-kite.com/ AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter