E79: Jason Greenwood - Be An Early Adopter With Your Omnichannel Strategy

Jason Greenwood is the Founder of Greenwood Consulting, an eCommerce consultancy that specialises in omnichannel and digital transformation. He has worked in eCommerce for over 20 years. His passion is bringing eCommerce businesses into the future by fusing the core principles of online success.  In this episode, we delve into the futuristic world of omnichannel. He discusses the fundamental differences between omnichannel and multichannel, how to connect all of your channels together for a seamless experience and the biggest mistakes he sees retailers make.  Jason shares why you should be building in barcode scanners, using biometrics and when to use a Saas platform vs building a custom tech stack. Is attribution dying? Find out in this podcast. Finally, he states that the future of omnichannel relies on getting the foundations right and what they are. Listen to this podcast to improve your omnichannel strategy and grow your business!