E8 VIDEO Bruce McCarthy on Alignment and Why Sometimes You Have To Let It Break

Ever felt like the goals are fuzzy, the execs are fighting, and your roadmap is just a wish list? You're not alone. In this episode of Corporate Underpants Live, I talk with Bruce McCarthy, co-author of Aligned, about what really derails progress in product, UX, and leadership—and how to build alignment even when it feels impossible. We cover: 💥 Why tornadoes = political power struggles ⚠️ What to do when execs don’t agree (or even know the goals) 🧠 How “mining for conflict” can surface the truth 🛠️ Using Daci to clarify decisions 🙃 Why facts don’t win arguments (and what to use instead) ⏳ And yes—you can change a system, if you’re patient enough Whether you’re managing up, navigating cross-functional chaos, or trying to make sense of your OKRs—this one’s for you. Check out my interview with Bruce's co-author Melissa Appel for more Alignment deliciousness: https://www.youtube.com/watch?v=xDav6y647vk&t=11s 🎥 Prefer to watch the video version? Watch on YouTube: https://youtu.be/69QqD0etKvA Watch on LinkedIn: https://www.linkedin.com/events/7304991585195155456/ 💬 Let’s talk about it: Got stories of your own corporate chaos? Drop a comment or tell me about it on adlininc.com.