E80: All Models Are Wrong #4 Aarti Dabas

This is another in our series All Models Are Wrong, which goes deep in to the subject of digital strategy in sport. Previous episodes have featured Mark Oliver, Alex Balfour and Daniel Kirschner, each of which is available via unofficialpartner.com or wherever you get your podcasts.This week we talk Aarti Dabas, who has just started a new role as head of media for Formula E having previously been head of media, broadcast and digital for the ICC,cricket’s global governing body.We spoke to Aarti a few weeks ago before she took up her new job and her views don’t represent those of her new or her former employer.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.