E80: Ben Thomson - How You Can Optimise Your Product Feeds to Boost Profitability

Ben is the Director of Business Development, EMEA, at Feedonomics, working with store owners and marketers on their product feeds using their own technology stack and services to list products on Google Shopping, Amazon and many other channels. In this episode, Ben talks to us about what makes Feedonomics different from other feed providers, and how they work with clients to boost their sales through constant optimisation of their product feeds. He discusses the attributes within a feed that a lot of merchants neglect, which can actually heavily influence your profitability, as well as other common, but crucial mistakes that you should fix to transform the health of your feed.  We also dive into Ben’s thoughts on automation and how it’s affected performance on Google Shopping, how he sees automation completely taking over, as well as the future of feeds and how changes Google Shopping will soon disrupt the way we shop. Are you currently selling on shopping channels like Amazon and Google Shopping, but think your current feed setup is preventing you from fulfilling your potential? Then get listening as Ben takes us through some key actions that you can take now for an instantly optimised feed.