E80: Is Ice Cream for Breakfast Funny or Weird? Taddy Hall on Jobs to Be Done

Ben and Jay complete an epic three-episode Jobs to Be Done arc with Taddy Hall, Senior Partner at Lippincott.  A best-selling author and global innovation authority, Taddy drives growth through new product development and systematic improvements to innovation processes. He collaborated with Harvard Business School’s Clayton Christensen for the last 20 years, including Competing Against Luck: The Story of Innovation and Customer Choice. Taddy's storytelling, energy and humor shine through this engaging discussion that sits at the intersection of innovation and brand.Watch a recent webinar from Taddy: (see Episode 2 in the Lippincott series)Great reads from Taddy and friends:Marketing Malpractice: The Cause and the CureSearching for New Ideas in the Curious Things Your Customers DoAll Things Twitter:A Sherpa's Guide to InnovationBen TingeyJay GerhartTaddy HallSupport the show