E81: Megna Murali - The Death of the Cookie & What It Means For The Future of Data Collection

Megna is a Data Scientist and Founder of Convert Dial, a software designed to help eCommerce businesses predict consumer behaviour, enabling them to make smarter decisions on their marketing campaigns, as well as helping them to attract, convert and retain customers.  In this episode, we discuss how the data landscape has been changing dramatically over the last 12 months, as well as changes to expect in the next 18 months, such as cookieless tracking and how businesses need to be coming up with more and more innovative marketing strategies to combat this loss of data. Megna gives some great advice for developing strategies to convince users to share their personal information by using methods such as gamification, and building transparency and trust between your brand and your customers.  If you run an eCommerce store and are concerned about Google and Facebook’s decisions to restrict tracking and what this means for your business, then join us as Megna shares some actionable tips for collecting, and using customer data more effectively.