E810 – Retaining Talent and Embracing Technology, Chris Highfield, President, Pennant

In this episode of Destiny of Manufacturing, host Dean Phillips sits down with Chris Highfield, president, Pennant, to discuss the future of U.S. manufacturing. With more than 35 years in the industry, Chris shares his perspective on the challenges and opportunities ahead, from rising costs and workforce shortages to the transformative role of automation and AI. Chris explains why recruiting and retaining skilled talent remains the biggest concern for manufacturers—and how building talent from within can provide long-term stability. He also highlights how Pennant is using collaborative robots (cobots) and other technologies to support employees, reduce fatigue and increase efficiency, all while adding value for customers. The conversation explores how embracing innovation not only improves operations but also makes manufacturing more appealing to a younger, tech-savvy workforce. Chris emphasizes that U.S. manufacturing is here to stay and offers insight into how companies can stay competitive by investing in people, technology and continuous improvement. About the Guest: Chris Highfield, President, Pennant Chris Highfield joined Pennant, Inc. in May 2023 serving in the role as president. Prior to joining Pennant, Chris served in various C-Suite leadership positions, most recently serving as the executive VP of sales and marketing for Core Molding Technologies. Prior to joining CORE, he worked for American Trim, initially as director of truck and bus products, and held several positions of increasing responsibility, advancing to the senior leader of the sales and marketing organization. Chris earned his MBA with a concentration in Operations & Finance from Cedarville University and his undergraduate degree in Business Administration from Wittenberg University.