E82: Luxusmarken - Lernen von Champions

from Campusmarke - Die Podcastserie rund um das Thema Marke · host Günter Käfer, Carsten Busch

Was können wir von Luxusmarken auf die Führung unserer Marken übertragen?  In dieser CampusMarke-Episode dreht sich alles um Luxusmarken. Wir schauen uns an, welches die führenden Luxusmarkenkonzerne sind, beschäftigen uns mit deren Portfolio und greifen Beispiele der Führung und Entwicklung von Luxusmarken auf, die Vorbildcharakter haben. Und wir machen an Beispielen nachvollziehbar, was bei der Markenführung falsch laufen kann. Im Fokus steht dabei: Welche Erkenntnisse können wir von Luxusmarken auf die Führung unserer Marken übertragen?

Episode metadata supplied by the publisher feed · Published May 21, 2025

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E82: Luxusmarken - Lernen von Champions

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This episode is 37 minutes long.

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This episode was published on May 21, 2025.

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