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E83| Jolanda Ravenek ( Lucardi) Over groei en herpositionering

EPISODE · Sep 3, 2022 · 33 MIN

E83| Jolanda Ravenek ( Lucardi) Over groei en herpositionering

from CMOtalk · host Klaas Weima - CMOtalk

Klaas Weima interviewt Jolanda Ravenek, CMO van Lucardi. De juweliersketen heeft ambitieuze groei-ambities en ontwikkelde een nieuwe, scherpere positionering. Daar hoort uiteraard een merkcampagne bij. Jolanda deelt welke stappen er nog moeten worden genomen voor een betere merk- en winkelbeleving van consumenten.See omnystudio.com/listener for privacy information.

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E83| Jolanda Ravenek ( Lucardi) Over groei en herpositionering

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