E83: Katya Allison - How to Run Influencer Marketing Campaigns the Right Way, Starting With Your Brand

Katya Allison is the Director of Content at Grin, an Influencer Marketing software for D2C brands that want to scale. She is a passionate marketer who is obsessed with all things Influencer Marketing. In this episode, we discuss what Influencer Marketing is and why eCommerce businesses need to be running these types of campaigns. Disclosure, it’s not just Kylie Jenner promoting toothpaste that we know she doesn’t use. It’s about working with creators who inspire and engage their community.   Find out how to match Influencers with your brand story by creating an influencer persona, how to reach out to them and which KPIs to measure to determine success. Katya discusses the importance of an in-depth brief, looking holistically with attribution and giving creative freedom.  If you are an eCommerce store, start building relationships with Influencers yesterday. The future of digital? Influencer marketing is at the heart of it. After all, people buy from people.