E84: Chloe Thomas - Winning Strategies for a Profitable Black Friday 2021

Chloe has over 20 years of experience in the eCommerce space, hosts 2 eCommerce podcasts and is the author of 5 eCommerce books, so it’s fair to say that if you’re seeking advice on how to grow your eCommerce business, then Chloe’s definitely the one to go to.  In this week’s episode, we’re using Chloe’s expertise to guide you through Black Friday 2021.  Too often, retailers offer heavy discounts across their whole site for Black Friday, only for it to result in a massive loss, despite achieving record sales. That’s why we’re discussing the best way to approach your Black Friday campaigns this year, as well as how to decide whether to even run a campaign at all.  With Black Friday becoming even more crowded year on year, with thousands of brands competing for attention, Chloe gives her advice on making your campaign stand out from the rest. She also advises on what else you can do if you don’t want to run discounts, common mistakes retailers keep on making during the Black Friday season, as well as what we can expect for Black Friday 2021. If you’re taking part in Black Friday this year, or are still on the fence as to whether to go for it or not, then get listening ASAP!