E85 | Martijn Smelt (Philips Tv & Sound) over partnerships en innovatie

from CMOtalk · host Klaas Weima - CMOtalk

Martijn Smelt is CMO van TP Vision, het bedrijf achter Philips TV & Sound. De afgelopen zes jaar legde hij de fundering voor een nieuwe productie-, distributie- en marketingorganisatie. In deze aflevering vertelt hij over de transitie die het bedrijf doormaakt. Wat zijn de plannen met Philips TV, en de nieuwe divisie hoofdtelefoons? En welke rol spelen partnerships hierin?See omnystudio.com/listener for privacy information.

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