E86 | Increasing Visibility Through Marketing, Branding, and PR with Hannah Nieves

In today’s episode, we are going to analyze how to increase your visibility, through marketing, branding, and PR! We are going to explain what makes a brand really successful and what are the most common mistakes of entrepreneurs, when it comes to branding.   So today, I have the pleasure to be joined by an expert on that topic, Hannah Nieves. She is one of the amazing thought leaders and entrepreneurs that I met when we were on Necker Island. Hannah is a multidisciplinary entrepreneur, creative visionary, and voice of inspiration recognized as an expert in marketing, branding, and PR. She is the founder of Hannah Nieves Consulting, HN Haus, and This Hudson Studio.   I am sure that many of you are multi-passionate, just like me and Hannah! So, are there any nuances or things that we want to consider when we are passionate about multiple brands? That’s what we are going to dive into today. Stay tuned until the end, as this conversation is a juicy one!   Topics discussed   (2:30) - Memories form our experience on Necker Island. (4:40) - What makes a brand really successful (7:37) - The most common mistakes of entrepreneurs when it comes to branding. (9:10) - The Sensory Approach  (12:15) - Tips for entrepreneurs to stand out and differentiate  (14:10) - The importance of being genuine and original in order to stand out  (17:55) - How to keep things cohesive in your marketing strategy  (21:27) - How to leverage PR in order to increase visibility  (24:01) - Hannah’s projects (25:43) - How to work smarter and not harder  (26:40) - Hannah’s final tips for branding and marketing (28:03) - Hannah’s social media Links from this episode: Website: www.hannahnieves.co Instagram: www.instagram.com/hannahmnieves Facebook Page: https://www.facebook.com/hannahmnieves/     Work with Crista: Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast   Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat   Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale   Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle