E87: Creating Content For The Buyer's Journey With Kyle Gray

Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.   Quotes To Remember: "People aren't aware that you exist and they need to know that you exist." "You can't just create one piece of content that's going to do all of the jobs." "We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals." "There is a kind of journey on figuring out who the best customer is." "Storytelling impacts every level of your life."   What You'll Learn: What are the stages associated with the buyer's journey Creating content based on every stage of the buyer's journey How to use storytelling in creating content How to attract potential customers into the buyer's journey   Key Links From The Show: Kyle's Site AdEspresso Advance Your Reach Self Publishing School WP Curve   Recommended Books: The Story Engine by Kyle Gray The Obstacle Is the Way by Ryan Holiday Scientific Advertising by Claude C. Hopkins Progression by Sebastian Marshall   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.