E87: Tim Mawson - Turn Visitors Into Customers With Intelligent Personalisation

Tim is the Head of Partnerships at Salesfire, a multi-award-winning SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions. Salesfire work with eCommerce stores to develop seamlessly personalised experiences that engage customers and ultimately lead them to that all-important conversion. In this episode, Tim talks to us about the importance of creating a highly personalised experience for your online store and how this can affect the number of conversions on your site. With more people than ever shopping online since the pandemic, it has been vital for business owners to learn how to replicate their in-store experiences online.  From click and collect services to virtual store assistants, businesses have been coming up with all sorts of innovative ideas to create seamless omnichannel experiences that result in stronger brand loyalty and importantly, more sales.  Listen in as Tim gives out some small wins you can implement to get started with your personalised experience, as well as some more advanced options if you really want your customer experience to stand out.