E88 | Achieving Predictable Growth with Paid Ads with Michelle Fernandez

Do you want to scale your business, generate new qualified leads, and amplify your message but aren't sure the best strategies to focus on? Are you feeling hesitant to invest much in paid advertising given all of the recent changes?  Michelle Fernandez has all the right answers for you! She is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend In this episode, Michelle shares how you build a high-converting ad strategy, what timeless things we want to keep in mind, and what's actually working right now. Michelle poured countless hours into mastering the art of paid advertising and knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients' 6-figure launch results without a 6-figure ad spend!   Topics Discussed:   (3:44) - The limitations of organic marketing that prevent your business from scaling (6:38) - How to combine organic marketing and paid ads for better conversions and results (11:27) - What people should be considering about ads (15:30) - The types of paid traffic that will help you scale your business (18:25) - The paid ads strategies that are really working right now (22:50) - The web 3.0 era  (29:10) - Michelle’s upcoming projects (31:00) - Michelle’s contact info (31:42) - How to work smarter and not harder Links from this episode IG handle: https://www.instagram.com/themichellefernandez/ Podcast : The Traffic & Conversions Show Website : http://theMichelleFernandez.com Work with Crista: Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast   Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat   Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Join us inside the Simplify to Scale Ops Academy for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale.   https://www.leanoutmethod.com/scale   Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle