E88: John Readman - Where to Spend Your Digital Marketing Budget For The Best Results in 2022

John is the Founder of digital marketing businesses Modo25 and BOSCO, based in Leeds. John first came into the digital space when he worked for a company selling training on how to use the Internet back in the ‘90s after he graduated from university. Since then, he’s been working with companies in-house to improve their sales and marketing.  Now, he helps businesses to take control of their digital strategies with Modo25 and BOSCO. Modo25 was born out of the desire to empower in-house teams and help them to take full control of their digital marketing by giving them the data and training they need to succeed. Meanwhile BOSCO is helping clients all around the world to better predict which channels to invest their money into in order to get the most out of their budgets.  In this episode, John talks about which marketing channels are worth investing your time and money into and what he thinks will get you your best return in 2022. We also discuss the one big strategy most businesses avoid, but has actually proven to be hugely successful and is set to carry on growing.  If you want to sharpen up your marketing strategy but aren’t too sure what path you need to go down to get the best results, then listen in as John takes from his own hands-on experiences to guide you to success.