E88: Stephen Rhyne on Trade Sales Leadership and Building High-Performing Teams: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, Stephen shares his extensive knowledge on the development and management of large sales teams, focusing on effective recruitment and onboarding processes. He highlights his company’s innovative strategy for scaling field teams while maintaining quality. Ben and Stephen examine the intricacies of sales management and team development, providing valuable strategies for sales leaders aiming to improve their recruitment and onboarding practices.About the Guest:Stephen Rhyne is the CEO and founder of ConveYour, a company that specialises in the onboarding, training, and retention of sales representatives for large enterprises. With two decades of experience in sales, Stephen began his career in direct sales with Cutco, where he honed his skills in both sales and technology. He subsequently moved into software development, concentrating on creating efficient systems for managing large, field-based teams. ConveYour is recognised for its ability to optimise back-office and administrative tasks, allowing companies to significantly scale their sales operations.Key Takeaways:Use your current sales team to recruit more talent by creating simple referral mechanisms that require minimal effort from current employees.Increase the volume of potential recruits to set a higher standard for talent acquisition, enabling the cutting of under-performers more readily.View onboarding as an extension of recruitment, creating a smooth, engaging, and logical process to maintain new hires’ enthusiasm and commitment.Develop a strong offer message based on interviews with recently recruited, high-performing employees to attract similar candidates.Utilise technology to streamline the onboarding process, ensuring new hires have a clear, uncomplicated, and engaging introduction to the company.Time Stamp:0:00 Intro0:58 Guest Introduction3:08 ConveYour5:28 Business Scaling Their Sales Teams Without Compromising Quality8:53 Using Existing Sales Team to Attract Top Talent13:11 Onboarding Sales Representatives18:54 Tips on How To Grow Your Team22:00 Guest Socials22:41 OutroRate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.