E883: Do digital newsletters generate reverse mortgage leads?

What this episode covers

[WordFlirt] 20 years ago, newsletters were the rage when reverse mortgage originators and lenders were sending out considerable volumes of direct mail. But do they work now? To answer that question, we interviewed WordFlirt founder Claudia Loens. Here’s our brief interview recorded earlier. Other Stories: [Santa Monica Daily Press] California’s $100 Million Mortgage Relief Program Includes Reverse Mortgages. [Money Talks News] The Trump administration is scrambling to rehire federal workers despite plans for further layoffs in 2026.

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