E89: 3 New Mortgage Tech Startups

In this episode of Mortgage Tech Talks, we dive into three brand-new mortgage technology startups that recently hit the Canadian market. Each of these companies is tackling a different problem in the broker and consumer journey—from digital mortgage investing, to qualifying first-time homebuyers, to automating document management. If you’re a broker curious about how tech could change your business—or an entrepreneur looking to build something new in this space—you’ll want to tune in. ⏱️ Timestamps 00:00 – The ROI of tech for Canadian brokers 00:33 – Welcome and episode intro 01:19 – Startup #1: Mercado (mortgage investing platform) 03:42 – Industry leaders branching into new ventures 04:25 – Startup #2: Homie (app for homebuyers and brokerages) 06:36 – Features breakdown: buying power, down payment planning, rate alerts, and more 08:41 – Homie as a brokerage lead qualification tool 10:30 – Startup #3: PureLend (document management & compliance automation) 12:33 – Key features: doc organization, fraud detection, borrower portals 14:10 – Broker-focused pricing model and adoption challenges 16:45 – Partnering with deal submission platforms: the growth unlock? 18:58 – Final thoughts: why mortgage tech momentum is exciting right now 👉 If you enjoyed this episode, don’t forget to subscribe and hit the notification bell for more insights on mortgage tech, innovation, and the future of brokering.