E89: Johann Van Tonder - Unlock Hidden Revenue With an Effective CRO Strategy

Johann is the COO of AWA Digital, and co-author of the bestselling book eCommerce Website Optimization. Having started out in corporate jobs, Johann took the leap into the start-up world, and has since been in the eCommerce space for 9 years.   In this episode, we talk all about conversion rate optimization and the specific thought process Johann and the team focus on every time to help their clients succeed. Johann busts the common myths that surround CRO and teaches us how to avoid the biggest mistakes retailers make when it comes to optimising their site over and over again.  CRO doesn’t come with a one size fits all template - Johann explains how to determine the KPIs that matter to your business, and how to build a CRO strategy that will specifically help to meet your business’ goals.  If you want to find out how to get more conversions from your website, then listen in as Johann talks through the steps he’s taken to optimize his clients’ websites for better conversion rates, as well as extra tips along the way to make sure you’re getting the most out of your online store.