E90 | Esther Oostrom (Klaverblad) over het toekomstbestendig houden van je merk (en organisatie)

from CMOtalk · host Klaas Weima - CMOtalk

Klaas Weima spreekt met Esther Oostrom, commercieel directeur en CMO van Klaverblad. We kennen de verzekeraar inmiddels allemaal van de bekende commercials: 'Blijf maar gewoon, dan word je vanzelf bijzonder.' Die merkstrategie werkte de afgelopen tien jaar prima, maar is het voldoende voor de komende jaren? Hoe houdt Esther het merk (en de organisatie) toekomstbestendig?See omnystudio.com/listener for privacy information.

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