E90: Simon Oliveira

Simon Oliveira is founder and Managing Director of KIN Partners, a sport and entertainment agency specialising in talent management & creative IP. Simon is well known as being a long time business adviser and ally of David Beckham so we talk about what he’s learnt from the experience about fame and celebrity and it’s relationship with the media and marketing world. KIN also has represented Owen Farrell, Ronnie O’Sullivan among others and Simon was also one of the Founders of OTRO, with Beckham, Neymar as well as Lionel Messi and Zinedine Zidane, which aspires to be a new global content and fan platform.Simon began his career at Lynne Franks PR before moving to Ketchum with Steve Martin and then to Simon Fuller’s company 19, the creator of Pop Idol and is the Svengali figure behind the Spice Girls and Brand Beckham. So it’s a chance to look at the rise of the superstar athlete as publisher and brand, and we talk about the obvious potential of that and also the limitations and mistakes that get made. As you’ll hear, Simon was up for a chat and I think you’ll find it an entertaining and insightful hour.If you enjoy the unofficial partner podcasts, you might like our weekly newsletter where we follow the threads of the conversation in more detail. You can sign up to that free of charge at unofficial partner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.