E91: Dan Saunders - Running an Effective Marketplace Strategy With Stanley Black & Decker

Dan has spent the past 5 years on the front line with some of the UK’s largest agencies, and now he’s moved his role in-house as the Retail eCommerce Manager at Stanley Black & Decker. His main focus lies in growing new and existing customer online sales by developing winning strategies across a range of online channels.  In this episode, we discuss Dan’s transition from agency to in-house and the main differences between the two. We also dive into Dan’s role at Stanley Black and Decker and how as a business they’ve effectively adapted to the pandemic and how they’ve had to re-shape customer expectations with the supply chain issues that followed. Dan talks us through his strategy when it comes to successfully marketing Stanley Black & Decker products across a variety of marketplaces including Google, Amazon and eBay. He shares his favourite tools for discovering the best keywords on all these platforms, as well as some great tips on optimising your site to get those sales across the line.