E93: Brand Management and Crisis

Send us Fan MailOn this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character.It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout.So why does the audience negatively respond to this? How is the brand managing a crisis?Well. Fast-vertising was employed but didn’t help much from what we’ve seen in this instance and we discuss why.What is your Brand Management playbook if ever you have a social media Peloton moment?Some Helpful Linkswww.nerbrandagency.com/podcastSupport the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.