E93 - Raising Capital Through Digital Marketing and Continual Improvement with Adam Gower Ph.D.

Adam Gower Ph.D. is an authority in content marketing and online communications for the real estate industry. He has more than 30 years and $1.5 billion of transactional experience in commercial real estate finance and investment. Today he builds best of class digital marketing platforms for private clients so they can raise more capital online and provides online courses for those who want to do it themselves. In this episode, Tyler and Adam’s discussion focused on Kaizan, a Japanese term for continual development, and digital marketing in real estate. They discussed the implications that the Jobs Act of 2012 had on capital raising, overcoming the imposter syndrome, the power of putting your story online, the challenge sponsors face raising money online and opportunities for passive investors. They also discussed Adam’s journey to Japan, aiming for progress but not perfection, investing in your own knowledge, Adam’s improvement with search engine optimization, how Adam stays hyper-focused on the task at hand and much more! The following books were mentioned in the show: The Secret Life of Real Estate and Banking, by Phillip Anderson Connect with Adam: Website: gowercrowd.com Twitter: https://twitter.com/GowerCrowd Facebook: https://www.facebook.com/GowerCrowd/ LinkedIn: https://www.linkedin.com/in/gowercrowd/ Apply for coaching with Tyler! The world's top performers in any field have a coach to help them achieve drastically greater results and in less time. The most successful real estate investors are no different. To apply for a results coaching session with Tyler, visit coachwithtyler.com. This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com.