E95: David Duncan - A Real-Life Market Detective

from A Sherpa's Guide to Innovation · host The Innovation Engine at Atrium Health

Ben & Jay are joined by David Duncan, Managing Director at Innosight and author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This new book is a fresh and creative approach to demonstrating and teaching the language, methods and mindset of Jobs To Be Done theory. Hear why Dave choose a fictional narrative approach to the majority of the book, some of his own real-life experiences as a "market detective", and his experience collaborating with Dr. Clayton Christensen, Karen Dillon and Taddy Hall on Competing Against Luck: The Story of Innovation and Customer Choice.All Things Twitter:David DuncanInnosightA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show

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This episode is 38 minutes long.

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This episode was published on June 30, 2021.

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