E95: Valentin Radu - Optimize Your Customer Journey With Data Driven Decisions

Valentin is the CEO and Founder of Omniconvert. Omniconvert is a software company that aims to help store owners to optimize their customer journey with data driven decisions through A/B split testing, advanced segmentation, personalisation, surveys and more.  In this week’s episode we discuss zero party data - what is it and how to collect it, all things customer retention and quick fire ways to improve loyalty including segmenting your customers by Recency, Frequency and Monetary Value. Listen in to hear about Valentin’s thoughts on the future of data and how to progress in a cookieless world.  Valentin also talks us through his very own Customer Value Optimization (CVO) methodology and shares the 3 key pillars of CVO including: What the company is saying, What the company does, and What the company sells.  Trust us, there's some real gold in this episode, and if you want to learn how to drive more sales by nurturing your current customer base, then listen now as Valentin shares his immensely valuable strategies for customer retention.