E96: Dylan Fernandez - Overcoming the Biggest Technical Challenges in Your eCommerce Store

Dylan is the Head of Business Development at O’Brien Media, where they help businesses like yours grow by developing web design and digital marketing solutions.  In this episode Dylan discusses the biggest challenges that eCommerce stores have with the technical elements of their sites and the most effective ways to overcome them. We talk in depth about site navigation and the impact it has on conversion rates, and Dylan also lists off the top things that’ll get people converting more, including better site speed and checkout experiences.  We chat about the dreaded topic of replatforming and what steps you need to take to ensure a smooth transition so you’re not left with a heap load of more problems to resolve. Dylan also shares his opinions on the worst websites out there so you know what you should be avoiding… Get listening to this episode if you want to better understand what aspects of your website could be turning customers off and how to fix them so that your conversion rates only keep getting higher and higher.