E97: The Bundle #4

This is episode 4 of The Bundle, our fortnightly series that goes deep in to the world of sports media with regular co-host Yannick Ramcke.Today’s we’re looking in detail at the value of tv rights beyond the domestic market, and ask what drives fan interest and therefore the price of international sports rights, is it the big clubs or the competitiveness of the league or tournament, and we look at the markedly different way that money is distributed by the Bundesliga and the Premier League.There’s also a new report out from Two Circles, which calls for rights owners to hedge their bets when it comes to media income streams by shifting towards a hybrid approach to distribution strategy.All of this questions the value of sports properties at a time when some areas are being circled by new private equity investment groups.As ever there’s plenty of news and analysis about the big questions facing the sports business.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.