E98: Intentional Color Choices: Build a Palette That Sells With Telva Chase

Send us your feedbackIn this episode of Creative Juggle Joy, Delores Naskrent sits down with color expert Telva Chase to unpack why so many surface‑pattern designers struggle with color confidence. Telva shares the hidden gaps in art‑school training, explains why relying on personal taste can sabotage commercial success, and offers a clear framework for choosing colors that resonate with your market. She walks listeners through common mistakes—being out of sync with trends, market misalignment and playing it safe—and provides practical exercises like recoloring a design three ways to build confidence fast.Ready to ditch palette paralysis? Hit play to learn Telva’s simple exercises and start choosing colors with purpose. If you find joy and value in this conversation, please consider supporting the show so we can keep bringing creative wisdom to your studio.Guest Telva Chase Links:Posts | Truffle Art DesignTruffle Art Design - Telva ChaseEmpowering Surface Pattern Design Learning Tools at Telvas ToolboxTelva's Instagramtruffle_art's shop on Spoonflower: fabric, wallpaper and home decorTelva's Books on Amazon: Amazon.com: Telva E Chase: books, biography, latest updateSupport the show Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes. Kaylie Edwards - Instagram  - Website - Facebook - ThreadsSpellweaver Creative Hub MembershipFree Email List Builder Checklist For CreativesDelores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - YoutubeProcreate Foundations CourseAffinity Foundations Course