E98: Lysa Campbell - Bringing Immersive Brand Experiences from the Shop Floor to Your Online Store

Lysa is the Group CEO at Retail Marketing Group, a brand experience agency creating immersive brand experiences that live beyond the shop floor. Lysa works with some of the biggest store brands across the world to bring their products to life, and ultimately get more sales across the line. In this episode, we talk about the benefits of virtual retail experiences and exactly how they generate more conversions. Lysa explains how having an informative, immersive online experience is particularly vital for stores selling items of high monetary, or high emotional value, so if this is you, this episode is a must! She also discusses how to create a more humanistic experience by really getting into your customers’ shoes, and the importance of creating compelling content to draw them in. Join us in this fantastic episode as we dive into what the future holds for physical stores and how to bring those in-store experiences online.