E98: NeuroTags co-founder Nitin Gupta on helping companies tackle the $1.6 trillion dollar counterfeiting goods market

Counterfeit goods are estimated to drain more than $1.6 trillion from the global economy, a figure that is slated to climb $4.2 trillion by 2022. So today I speak with Nitin Gupta, the co-founder & CTO of NeuroTags. A start-up that is helping companies to fight the huge counterfeit market. So we talk about how this works, how things are going so far. Talking to big brands in India and USA . the business model, how they plan to scale. he also talks about his previous life working at Yahoo, eBay, PayPal in the mid-2000 ’s. And he also gives great advice for first-time founders. in this conversation we also talk about: Stats Getting good traction How they catch the counterfeiters Million people being killed due to fake pharmaceutical drugs Thoughts on what went wrong at Yahoo (B players hiring C players!) Book recommendation - Speed of Trust by Stephen M. R. Covey Thoughts on finding talent. Industries they are specifically targetting. Talking to the big VC's Creating value Trust. and much much more! https://www.neurotags.com/ P.S Follow me on @Skillshare. Try Premium free for 2 months and access all my classes! https://www.skillshare.com/r/user/neilpatel Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities. Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodeshttps://www.indianstartupshow.com/ Music by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV