E98: Tomorrowland ep2 - What is UEFA’s Innovation Hub?

This is the second in our Tomorrowland series on sports technology and innovation.Our guest is Jean Baptiste Alliot who’s in charge of UEFA’s Innovation Hub, which is described as ‘a vehicle for future proofing UEFA and ensuring UEFA stays one step ahead of the latest trends to shape the game’.So, what does that mean, how does one of sport’s biggest and most commercially successful right owners view the future, what is its strategy on how we watch and play the game now and over the next decade. More specifically, I wanted to know how will they play nice with the giant tech platforms who, depending on your point of view, are either essential partners to reach football’s next audience or parasites seeking to use sport to collect and own ever greater reservoirs of first party data. So, as ever, we weren’t short of things to talk about. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.