E99: Joshua Chin - Using Lifecycle Marketing (Email, SMS and Push Notifications) to Retain Customers to Scale Your eCommerce Business

Joshua Chin is the CEO and Co-Founder of Chronos Agency. They specialise in lifecycle marketing to retain their clients’ customers and scale their eCommerce store.  In this episode, they discuss email marketing, SMS and push notifications - an amazing tactic to improve the customer experience. He shares one thing that a lot of subscription-based businesses do that really piss off their customers and how to analyse and measure customer lifetime value to develop meaningful relationships.  Find out the holistic metric that Joshua uses to measure the true success of lifecycle marketing. Disclosure, it isn’t open or engagement rate. He shares tools to measure your email deliverability and how he 8X Truly Beauty’s revenue with a solid value-added email marketing strategy.  This episode will help you take your business to the next level, create emails that people want in their inbox and give you a fresh way to think about SMS marketing. Listen today!