E99: Snap's Sports Strategy

Today’s conversation takes us inside Snapchat as we talk about the platform’s relationship with sport, head of partnerships Anmol Malhotra. Snapchat burst on to the scene in 2011 as the anti facebook, a photo and messaging app aimed directly at a much younger target audience and with an entirely new visual grammar. It now claims to reach 90% of 13-24 year olds in America.This stat has led many teams, leagues and athletes to attempt to build an audience on the platform with mixed results. So we ask what works and what doesn’t, and delve in to what Snapchat knows about its audience when it comes to consuming sports related content, and how this is likely to evolve. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.