EA Ep. 42 - The journey of an entrepreneur who changed software for bone broth

Justin Mares is the founder and CEO of Kettle & Fire, a company that specializes in bone broth simmered for over 20 hours, and co-founder of Perfect Keto, both successful businesses that aim to improve the health of their consumers. But before launching his business, he used to work for a software company. In this episode of the Elemental Awakening, Justin tells us why he left the tech industry and changed software for bone broth. We also cover interesting topics for entrepreneurs such as investing big on a product you are confident with, the challenges that emerge with scaling, and how implementing OKR's (Objectives and Key Results) can help high-growth companies scale and stay aligned with their mission. Make sure to check out Justin's newsletter The Next Brand at justinmares.com or his companies at kettleandfire.com and perfectketo.com