EA541: Carey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social Media

The Critical Connection Between Traditional PR Services and Social MediaIn this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner and President of Brand Groupies, is a creative and strategic force in corporate communications and public relations. With two decades of experience, Lauren shares insights into shaping executive public personas and implementing strategies for increased client visibility and long-term brand growth.Together, Carey and Lauren discuss the crucial elements of consistent messaging, developing a compelling brand story, and crafting effective strategies for social media and PR. Gain valuable insights into choosing the right platforms for posting content and the evolving role of technology in the industry. Uncover the future vision of Brand Groupies and how they continue to shape the landscape of personal branding.Whether you're an architect, entrepreneur, or branding enthusiast, this episode is packed with actionable takeaways. Join us as we explore the fascinating journeys, industry insights, and expert advice that will empower you to build a strong and lasting brand presence.This week at EntreArchitect Podcast, The Critical Connection Between Traditional PR Services and Social Media with Carey Balogh and Lauren Genest.Connect with Lauren and Carey at Brand Groupies, or follow them on Instagram and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Mentioned in this episode:EmergingDATM