EA585: Cheryl McIntosh - Building Brands: How Architecture Firms Can Elevate Their Digital Presence

Building Brands: How Architecture Firms Can Elevate Their Digital PresenceIn this episode, branding expert and architectural photographer Cheryl McIntosh joins us to explore how architecture firms can create a powerful digital presence. Cheryl’s 20-year journey in marketing and brand-building includes founding an award-winning branding agency and leading architecture firms through transformative rebrands as an in-house marketing director. Now an Account Manager at Third & Arch, Cheryl shares her expertise on the role of strong visual identity, strategic calls to action, and client perception in crafting impactful architecture websites.Listeners will hear Cheryl’s take on avoiding common website pitfalls, using professional photography effectively, and ensuring brand relevancy in a dynamic industry. With her experience on panels like the “Website Hot Seat” and as a judge for the SMPS MCA awards, Cheryl brings a 360-degree perspective on what truly makes a website stand out. From navigating client expectations to building sites that marry aesthetics with functionality, Cheryl provides invaluable advice on how architecture firms can turn their websites into not only a visual showcase but a key business tool.This week at EntreArchitect Podcast, Building Brands: How Architecture Firms Can Elevate Their Digital Presence with Cheryl McIntosh.Connect with Cheryl online at THIRDANDARCH.COM, and find her on Instagram and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:NCARB PodcastTo Build is Human