Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez

What does it really take to grow from solopreneur to CEO of a franchise? In this episode of Tenacity with Sonia C, fitness entrepreneur Devan Gonzalez breaks down the gritty, behind-the-scenes reality of scaling a business, without losing your sanity or your standards.Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitness franchise. Sonia and Devan dive into the real challenges of building operational systems, hiring the right leadership team, and designing a business that can scale without the founder in every room.🔑 In this episode, you’ll learn:How Devan validated a bold new fitness modelWhy most founders sabotage their own scaleWhat it really means to lead vs. micromanageDevan’s $8K CRM mistake, and the lesson behind itWhether you're leading a team, planning a franchise, or stuck in solopreneur mode, this episode delivers hard-won insights on leadership, process, and founder growth.Hit play and learn why every level of growth comes with new devils, and how to outsmart them.This episode is brought to you by: https://www.konverge.comWebsite: https://www.soniacouto.com/PodcastIG Channel: https://www.instagram.com/tenacitywithsoniac/ IG Host: https://www.instagram.com/techiesoniac TikTok: https://www.tiktok.com/@techiesoniac YouTube: https://www.youtube.com/@TenacitywithSoniaC LinkedIn: https://www.linkedin.com/in/soniacouto/ Facebook: https://www.facebook.com/profile.php?id=61555526145296Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy